Author: samir

Measuring the Impossible. Despite having “mountains” of data, the truth remains that surprisingly often we can’t directly measure what we really want too. In fact, smart people can often put several balanced and convincing arguments to us about why getting that measured data is impossible. It can be...

  During a recent conversation with a long standing customer of Pace Insights, it became apparent that they were uncertain what 'cloud storage' and 'the internet' actually were, and what these terms really meant. Our customer is one of the most technically aware and competent people we...

As part of a new intuitive to help non-techies and techies work better together, we've setup a separate, more general purpose blog called yourdatadriven.com. Drawing on our experience of delivering solutions to Sports teams but also from software development, business management and engineering, the blog aims...

  Last time we started to look behind the scenes of the rather depressing sounding 4% chance Simon Gleave' of Gracenote had given England to win the World Cup in Russia. To celebrate England's campaign getting underway, and as promised last time, we are giving away our "Magic World...