You are in high-performance Sport but your data is a mess.

Optionally adding objectivity to your reports and decisions has been fine. But the world is changing. Your competition is changing.

Data is easier and cheaper to generate than ever before. You know the data is hiding more value than you are using but getting to these insights is tough and time consuming.

In fact you are becoming swamped with all this data. It is increasingly getting out of control and perhaps if you’re honest, you’d sometime prefer a world without data at all!

Data management platforms are meant to address the issues but these one-size-fits all systems fail. They are expensive, inflexible and complex – some even hated.

Not getting the most from what you have is only part of the issue – your team now also has legal, financial and operational pressures to sort the data out.

What can you do?

We see people default back to Excel, but use it with frankly, mixed ability.

To generate anything “meaningful”, by way of numbers or analysis or reports, takes an age.

Data presentation can be woeful.

Reports hard to follow.

Data integration with others in the team, basically impossible.

You are frustrated.

You want to get more value from your untapped data resource but no-one in the team is really qualified to take it on.

You’ve engaged all the usual channels for help but it hasn’t really worked out.

You are not prepared to give up and anyway this nagging pain isn’t going away.

The thing is, you are not sure where to go for help.

No-one with the necessary skills seems to really understand how high-performance Sport’s organisations work.

No-one seems willing or able to address your specific needs.

What if you could improve…

What you can learn.

Because you are employed for your expertise, not to copy & paste.

How you present it.

Because numbers, charts and reports should look good too.

The pace it gets done.

Because the data can be 100x more valuable, if it’s available quickly.

What if you had all your critical metrics instantly available?

How much better would it feel to have your Athlete Reports:

  • effortlessly produced,
  • stunning to look at and
  • unquestionable actionable?

What if your team had tools that they found a pleasure to use?

  • That fitted exactly to their needs today, and yet,
  • were flexible to adapt for tomorrow?

I'm very happy indeed with progress.

Barry Fudge, Head of Sport Science & Endurance

British Athletics

What kind of advantage would it give you, to really easily be able to:

  • properly investigate years of historic competition results, identify any changing trends and truly understand what that now means for today (and tomorrow …),
  • review recent verse historic training loads and actually link that to performance,
  • get timing, distance & velocity measures from GPS data, processed in custom ways and presented near-instantly in your own bespoke report,
  • automatically produce a high quality breath-by-breath step-test physiology analysis (and instantly combine this into an athlete report with HR, lactate & new training-zone recommendations …)
  • look at longitudinal performance against your key performance references,
  • capture, analyse and report on critical screening information (without ever having to use a pen and paper again …)
  • filter noisy data (with something other than a moving average …)
  • combine your biomechanics measures with custom force analysis and high speed video streams for instant in-session feedback,
  • know exactly what to do next in training (even if the weather changes …)
  • have precision weather information automatically added (in context) to your outdoor training data,
  • complete data-assisted coaching reviews and give instant objective feedback,
  • be able to objectively give the best strategy and pacing advice (and for different race scenarios …),
  • constantly know if your programme’s injury rates are improving (or not),
  • identify gaps in your organisations data systems and know precisely how to close them,
  • analyse the complete status of your talent pathway whenever you liked?
  • (finally) be able to create a decent cross-department Athlete Profile

What if reporting out to funding bodies, the board and other senior stakeholders was as easy as sending an email, no matter what they asked?

What could it deliver if your team was fully empowered, encouraged and professionally guided to successfully innovate on their best ideas?

To have it guaranteed that these ideas, whether for an app or a database or a new piece of bespoke equipment, could be rapidly turned into real, tangible and highly-valuable team assets?

How good would it feel to know that people in the team were no longer wasting hours, days, even weeks of their time copying and pasting data to make amateurish looking reports?

How much better would it be if your team were able to spend their time focused on delivering their real talents?

What if you could just focus on preparing your team’s athletes to win?

We have delivered all of these advantages (and more) for our customers, over the last 8 years.

Perhaps we could add value to your team too?

Without a doubt, I'd recommend

Rob McCracken, Performance Director

GB Boxing

Some of the ways we can enhance your teams Expertise with Data …

Data Strategy

Data Capture

New Insight Discovery

Data Management

Reports & Dashboards

Longitudinal Analysis

Data Integration

Workflow Automation

… by applying our Proven Innovation Approach

Multi-Disciplinary Team

Continuous Development

Trusted Partner

Sports Experience

excellent understanding of the sporting environment and how to bring simplicity whilst incorporating technical analysis.

Hugh Styles, Lead Podium Coach

British Sailing

How it works …

  • Strategic Advice

    Add our experience to your leadership team. Benchmark your team's Data Maturity. Up skill your practitioners with our Technical Coaching.

  • Diagnostic Projects

    Working out how best to solve a technical problem is hard.
    We do it for you.

  • Development

    Unlimited time, fixed price contracts to rapidly progress your projects.


Rio Gold Medals


Sports Customers




Team Size

We Know How Sports Teams Work

At our core is a Motorsport Engineering “can-do” attitude. What this means for you is that we know about competition. We know about deadlines and the importance of having information in a timely and clear fashion. We appreciate the implications of the decisions you’re making and the constant time pressure your team faces.

Since 2011 we’ve successfully delivered projects where many others have not.

Sports just like yours trust us to deliver value – join them now.

Questions & Answers

How do I know you'll work well with my sport?

In the first months we will work with you researching your sports performance models. We’re lucky to have worked with lots of sports. We’ve also successfully delivered value at all-levels, from Performance Director to intern. We’re here to help your whole team.

We don't have much data?

That’s fine. We’ve worked with teams large and small and tailor our offering to match your stage. You’re at an exciting stage as who knows what learning and insights you might be able to uncover.

Why Data management?

Don’t believe in vendor lock in or being held ransom or made to wait for a data management vendor to implement a change at extra cost to you. We take the data as you have it. We’ll give you templates to help you start being more organised. Maximum flexibility with minimum disruption to existing work practise.

How secure is our data?

As custodians of your data we take that responsibility very seriously. Our approaches are constantly under-review to ensure your data is secure. We are currently working towards compliance with the Government’s Cyber Essentials Standard. Furthermore, should you have specific data policies, we’ll be happy to follow these.

Who founded Pace Insights?

Samir Abid founded Pace Insights in 2011. As a Chartered Mechanical Engineer, Samir has a Degree in in Automotive Engineering Design, Diploma in Motorsport Race Engineering and an MBA from the internationally renowned Warwick Business School. When he’s not busy helping sports professionals, Samir competes as a national racing driver.

What if we need to meet?

We are available subject only to scheduling around prior commitments that we have both made. We will work in-person, by phone, by email and via a dedicated Slack team. You are always welcome to our Leamington Spa offices.

What kind of technologies do you use and why?

We use technologies that will be appropriate for tackling the challenges you give us. Our focus will be on using technologies that result in a minimal on-cost to you. We therefore use mainly well supported open-source tools and technologies, such as Python. We also to use whatever you’ve already invested in; likely to be Tableau, Excel etc. If you’ve any questions or concerns about tech or compatibility, lets talk.

Who makes up your team?

Our team comprises of a Data Scientist, a Data Engineer, an Information Designer, an assistant and a manager, all who handle the specific activities depending on a project’s need for creativity or focus, numbers or visual.

Will you support existing tooling and systems?

All systems and tools we produce we will support on an unlimited basis whilst you’re on one of our higher plans, this includes bug fixes and ALL hosting and maintenance costs. If you want to change or iterate on the functions and features then we’ll do this with your tokens.

I have more questions ...

If you have questions about working with us, fill in your name and email below. We’ll be in touch to schedule a consultation call.

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