Working with Olympic and Professional sports organisations, Pace Insights builds bespoke tools to help Performance Directors, Coaches and Sports Science practitioners make better decisions using their data.

From a background in Motorsports Engineering, we deliver Business Intelligence solutions for Sports Teams, NGB’s and National Sports Agency’s.


Olympic Gold Medals


Sports Customers


World Record



Robby Ketchell: Performance Scientist, INEOS 159 Challenge
Pace Insights VIS testimonial

Pace Insights combines a high level of professional expertise with excellent customer service skills. Any new IT project requires ongoing support in the early stages, and Samir was available at short notice, often well outside of office hours, to help move the project forwards. He seemed to take great pride and enthusiasm in ensuring the project worked as we needed it too and was willing to keep working until this was achieved.”

Tom Pattichis
High Performance Coach

British Rowing

What if you could improve…

What you can learn.

Because you are employed for your expertise, not to copy & paste.

How you present it.

Because numbers, charts and reports should look good too.

The pace it gets done.

Because the data can be 100x more valuable, if it’s available quickly.

Some of the ways we can enhance your Sports teams data expertise:

Data Strategy

Data Capture

Data Science Insights

Data Management

Reports & Dashboards

Longitudinal Analysis

Data Integration

Workflow Automation

… by applying our Proven Innovation Approach

Multi-Disciplinary Team

Continuous Development

Trusted Partner

Sports Experience

I'm very happy indeed with progress.

Barry Fudge, Head of Sport Science & Endurance

British Athletics

Sports Data Strategy: Introduction to the Data Health Check

16 Specific Implementation Examples.

What if you could:

  • properly investigate years of historic competition results, identify any changing trends and truly understand what that now means for today (and tomorrow …),
  • review recent verse historic training loads and actually link that to performance,
  • get timing, distance & velocity measures from GPS data, processed in custom ways and presented near-instantly in your own bespoke report,
  • automatically produce a high quality breath-by-breath step-test physiology analysis (and instantly combine this into an athlete report with HR, lactate & new training-zone recommendations …)
  • look at longitudinal performance against your key performance references,
  • capture, analyse and report on critical screening information (without ever having to use a pen and paper again …)
  • filter noisy data (with something other than a moving average …)
  • combine your biomechanics measures with custom force analysis and high speed video streams for instant in-session feedback,
  • know exactly what to do next in training (even if the weather changes …)
  • have precision weather information automatically added (in context) to your outdoor training data,
  • complete data-assisted coaching reviews and give instant objective feedback,
  • be able to objectively give the best strategy and pacing advice (and for different race scenarios …),
  • constantly know if your programme’s injury rates are improving (or not),
  • identify gaps in your organisations data systems and know precisely how to close them,
  • analyse the complete status of your talent pathway whenever you liked?
  • (finally) be able to create a decent cross-department Athlete Profile

We have delivered all of these advantages (and more) for our customers.

Without a doubt, I'd recommend

Rob McCracken, Performance Director

GB Boxing

How it works …

  • Strategic Advice

    Add our experience to your leadership team. Benchmark your team's Data Maturity. Up skill your practitioners with our Technical Coaching.

  • Diagnostic Projects

    Working out how best to solve a technical problem is hard.
    We do it for you.

  • Development

    Unlimited time, fixed price contracts to rapidly progress your projects.

excellent understanding of the sporting environment and how to bring simplicity whilst incorporating technical analysis.

Hugh Styles, Lead Podium Coach

British Sailing

We Know How Sports Teams Work

At our core is a Motorsport Engineering “can-do” attitude.

What this means for you is that we know about competition.

We know about deadlines and the importance of having information in a timely and clear fashion.

We appreciate the implications of the decisions you’re making and the constant time pressure your team faces.

We’ve successfully delivered projects where many others have failed.

Objective data exists to support, not to prescribe.

Questions & Answers

How do I know you'll work well with my sport?

In the first months we will work with you researching your sports performance models. We’re lucky to have worked with lots of sports. We’ve also successfully delivered value at all-levels, from Performance Director to intern. We’re here to help your whole team.

We don't have much data?

That’s fine. We’ve worked with teams large and small and tailor our offering to match your stage. You’re at an exciting stage as who knows what learning and insights you might be able to uncover.

Why Data management?

Don’t believe in vendor lock in or being held ransom or made to wait for a data management vendor to implement a change at extra cost to you. We take the data as you have it. We’ll give you templates to help you start being more organised. Maximum flexibility with minimum disruption to existing work practise.

How secure is our data?

As custodians of your data we take that responsibility very seriously. Our approaches are constantly under-review to ensure your data is secure. We are currently working towards compliance with the Government’s Cyber Essentials Standard. Furthermore, should you have specific data policies, we’ll be happy to follow these.

Who founded Pace Insights?

Samir Abid founded Pace Insights in 2011. As a Chartered Mechanical Engineer, Samir has a Degree in in Automotive Engineering Design, Diploma in Motorsport Race Engineering and an MBA from the internationally renowned Warwick Business School. When he’s not busy helping sports professionals, Samir competes as a national racing driver.

What if we need to meet?

We are available subject only to scheduling around prior commitments that we have both made. We will work in-person, by phone, by email. You are always welcome to our Leamington Spa offices.

What kind of technologies do you use and why?

We use technologies that will be appropriate for tackling the challenges you give us. Our focus will be on using technologies that result in a minimal on-cost to you. We therefore use mainly well supported open-source tools and technologies, such as Python. We also to use whatever you’ve already invested in; likely to be Tableau, Excel, Power BI etc. If you’ve any questions or concerns about tech or compatibility, lets talk (We provide Excel coaching too.)

Who makes up your team?

Our team comprises of a Data Scientist, a Data Engineer, an Information Designer, an assistant and a manager, all who handle the specific activities depending on a project’s need for creativity or focus, numbers or visual.

Will you support existing tooling and systems?

All systems and tools we produce we will support on an unlimited basis whilst you’re on one of our higher plans, this includes bug fixes and ALL hosting and maintenance costs. If you want to change or iterate on the functions and features then we’ll do this with your tokens.

I have more questions ...

If you have questions about working with us, fill in your name and email below. We’ll be in touch to schedule a consultation call.

In The Press: