Your team’s data is in a mess.

You have legal, financial and operational pressures on you to sort the data out. In fact you are swamped and it is increasingly getting out of control.

Data management platforms are meant to address this but they fail.

They are expensive, inflexible, overly-complicated – even hated.

People default back to Excel but use it with frankly, mixed ability.

To generate anything “meaningful”, by way of numbers or analysis or reports, takes an age.

Data presentation can be woeful.

Reports hard to follow.

Data integration with others in the team, basically impossible.

You are frustrated.

You want to get more value from this untapped resource but no-one in the team is really qualified to take it on.

You’ve engaged all the usual channels for help but it hasn’t really worked out.

You are not prepared to give up and anyway this nagging pain isn’t going away.

The thing is, you are not sure where to go for help from anyone who really understands how high-performance Sport work.

What if you had everything you wanted to know, instantly?

How much better would it feel to have all your Athlete Reports effortlessly produced, stunning to look at and unquestionable actionable?

What if you had tools that people found a pleasure to use, fitted exactly to their needs today and yet were flexible to adapt to their needs tomorrow?

What kind of advantage would it give you, to really really easily be able to:

  • investigate historic competition results,
  • review recent verse historic training loads,
  • get timing information from your GPS data,
  • produce breath-by-breath physiology analysis,
  • look at longitudinal performance against your references,
  • capture critical screening information without having to use a pen and paper first,
  • filter noisy data (with something other than a moving average …)
  • combine your biomechanics measures with multiple high speed video streams,
  • know exactly what to do in training instead if the weather changes,
  • have weather information automatically added to key metrics,
  • complete coach reviews and instantly give feedback,
  • give the best pacing strategy advice,
  • know if your programme injury rates are improving (or not),
  • identify gaps in your systems and know precisely how to close them,
  • analyse the complete status of your talent pathway whenever you liked?
  • create a decent cross department Athlete Profile

What if reporting out to funding bodies, the board and other senior stakeholders was as easy as sending an email, no matter what they asked?

How would it feel to have your team fully empowered, guided and encouraged to successfully innovate on their ideas?

To have it guaranteed that their ideas, whether for an app or a sensor or a new piece of bespoke equipment, could be turned into a real, tangible and highly valuable team asset?

And what if you could finally relax, confident that the data was getting into great shape.

That people in the team were no longer wasting hours, days, even weeks of their time copying and pasting to make amateur looking reports.

How much better would it be if they were instead able to spend all that time focused on delivering their real talents for the team – focused on preparing your teams athletes to win?

We’ve delivered all this more over the last 7 years.

We would like to help you too.

What if you could improve…

What you can learn.

Because you are employed for your expertise, not to copy & paste.

How you present it.

Because numbers, charts and reports should look good too.

The pace it gets done.

Because the data can be 100x more valuable, if it’s available quickly.

Without a doubt, I'd recommend

Rob McCracken, Performance Director

GB Boxing

Some of the ways we can enhance your teams Expertise with Data …

Data Strategy

Data Capture

New Insight Discovery

Data Management

Reports & Dashboards

Longitudinal Analysis

Data Integration

Workflow Automation

… by applying our Proven Innovation Approach

Multi-Disciplinary Team

Continuous Development

Trusted Partner

Sports Experience

I'm very happy indeed with progress.

Barry Fudge, Head of Sport Science & Endurance

British Athletics

How it works …

  • Strategic Advice

    Add our experience to your leadership team. UNLIMITED access on all plans.

  • Diagnostic Projects

    Working out how best to solve a technical problem is hard.
    We do it for you.

  • Development

    Unlimited time, fixed price contracts to rapidly progress your projects.

excellent understanding of the sporting environment and how to bring simplicity whilst incorporating technical analysis.

Hugh Styles, Lead Podium Coach

British Sailing

We Know How Sports Teams Work

At our core is a Motorsport Engineering “can-do” attitude. What this means for you is that we know about competition. We know about deadlines and the importance of having information in a timely and clear fashion. We appreciate the implications of the decisions you’re making and the constant time pressure your team faces.

Since 2011 we’ve successfully delivered projects where many others have not.

Sports just like yours trust us to deliver value – join them now.


Rio Gold Medals


Sports Customers




Team Size

Questions & Answers

How do I know you'll work well with my sport?

In the first months we will work with you researching your sports performance models. We’re lucky to have worked with lots of sports. We’ve also successfully delivered value at all-levels, from Performance Director to intern. We’re here to help your whole team.

We don't have much data?

That’s fine. We’ve worked with teams large and small and tailor our offering to match your stage. You’re at an exciting stage as who knows what learning and insights you might be able to uncover.

Why Data management?

Don’t believe in vendor lock in or being held ransom or made to wait for a data management vendor to implement a change at extra cost to you. We take the data as you have it. We’ll give you templates to help you start being more organised. Maximum flexibility with minimum disruption to existing work practise.

How secure is our data?

As custodians of your data we take that responsibility very seriously. Our approaches are constantly under-review to ensure your data is secure. We are currently working towards compliance with the Government’s Cyber Essentials Standard. Furthermore, should you have specific data policies, we’ll be happy to follow these.

Who founded Pace Insights?

Samir Abid founded Pace Insights in 2011. As a Chartered Mechanical Engineer, Samir has a Degree in in Automotive Engineering Design, Diploma in Motorsport Race Engineering and an MBA from the internationally renowned Warwick Business School. When he’s not busy helping sports professionals, Samir competes as a national racing driver.

What if we need to meet?

We are available subject only to scheduling around prior commitments that we have both made. We will work in-person, by phone, by email and via a dedicated Slack team. You are always welcome to our Leamington Spa offices.

What kind of technologies do you use and why?

We use technologies that will be appropriate for tackling the challenges you give us. Our focus will be on using technologies that result in a minimal on-cost to you. We therefore use mainly well supported open-source tools and technologies, such as Python. We also to use whatever you’ve already invested in; likely to be Tableau, Excel etc. If you’ve any questions or concerns about tech or compatibility, lets talk.

Who makes up your team?

Our team comprises of a Data Scientist, a Data Engineer, an Information Designer, an assistant and a manager, all who handle the specific activities depending on a project’s need for creativity or focus, numbers or visual.

Will you support existing tooling and systems?

All systems and tools we produce we will support on an unlimited basis whilst you’re on one of our higher plans, this includes bug fixes and ALL hosting and maintenance costs. If you want to change or iterate on the functions and features then we’ll do this with your tokens.

I have more questions ...

If you have questions about working with us, fill in your name and email below. We’ll be in touch to schedule a consultation call.

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