You are not short of data.
In fact you are swamped and it is increasingly getting out of control. You have legal, financial and operational pressures on you to sort it out.
Despite all the “marginal gains” PR the truth is that the data is in a mess and no-one in the team is really qualified to take it on.
Data management platforms are meant to address this but they fail. They are expensive, inflexible, overly-complicated, even hated. So people default back to Excel and use it with frankly, mixed ability.
To generate anything “meaningful”, by way of numbers or analysis or reports, takes an age. Data presentation can be woeful. Reports hard to follow. Data integration with others in the team, basically impossible.
You are also frustrated. Frustrated that despite all the “Big Data” stories, your team isn’t “analytics ready” enough to take advantage.
You want to get more value from this untapped resource but you’re not sure how.