Applied AI Partner
If you had 2x your budget,
where would you invest it?
AI has shifted the constraints on how businesses operate.
Expensive can become cheap.
Weeks can become hours.
But just because you can, doesn't mean you should.
If your current limits on cost, time and people were lifted,
what would you really love your business to achieve?
Now is your time to get a little imaginative...
Trusted by world-class teams - not just for AI.
" Are you kidding me Samir, you're selling this! This ticks all the boxes. It will be a big help. Please just don't tell anyone, I need every advantage I can get! "
Jeff Braun
Race Engineer
" Wow, that Samir sure knows his stuff. And his presentation style is fantastic – his authority around the topic comes through without being condescending. "
Tom Roberts
Business Leader
" I loved the approach of focusing on the process of experimentation rather than simply giving us an answer. It's like the saying, 'teach a man to fish.' Great! "
Angus Lemon
Team Manager
Founder Spotlight
Samir Abid
Engineer. MBA. Performance Specialist.
I'm a founder, educator, and product engineer. Chartered Engineer, MBA from Warwick Business School, and 20+ years in performance-driven industries.
In automotive, motorsport, and Olympic sport, I built data systems, simulation models and analytical tools used to make better decisions. In Olympic sport alone I worked with 35+ national sports, contributing to 41 gold medals and helped the first-man in history to run a marathon in less than 2 hours.
For the last 15 years I've run my own business — designing, building and selling digital products and working directly with people who aren't technical but need technology to work for them.
Since Nov 2022 have been full-time appling AI. First inside my motorsports academy, then with clients – in professional services, engineering, recruitment, energy. I also run a 600+ member AI practitioner community, which keeps me honest about what's actually working.
I see AI as leverage — to enhance, not replace, your judgement, creativity & relationships.
Today I partner with a small number of organisations to apply AI across operations, service delivery and new product ideas.