AI Partner
Your firm is built on expertise your clients trust.
But too much of that value is trapped in people’s heads, reports and one-off advice. It’s hard to capture, hard to package, and hard to turn into a scalable asset.
But what if your expertise could create value in ways it never could before?
We partner with expert-led firms to turn their knowledge, judgement and methods into AI-enabled products and services — creating new revenue, new client value, and new possibilities for their industry.
Trusted by world-class teams - not just for AI.
The common shift is that our partners' specialist expertise becomes a working, scalable asset.
for a management consulting firm
The challenge
Decades of reports and client insight — value that was hard to search, connect and reuse at speed.
What changes
Trusted regulatory insight on demand — the latest position, how it evolved, and the reasoning behind past advice.
for a regulated professional services firm
The challenge
High-value financial decisions, incomplete information, fast-moving markets. Senior judgement is essential but hard to scale.
What changes
Juniors work with stronger guidance, seniors focus on the highest-value calls, and the firm's expertise applies consistently.
" Wow, that Samir sure knows his stuff. And his presentation style is fantastic – his authority around the topic comes through without being condescending. "
Tom Roberts
Business Leader
" I loved the approach of focusing on the process of experimentation rather than simply giving us an answer. It's like the saying, 'teach a man to fish.' Great! "
Angus Lemon
Team Manager
Founder Spotlight
Engineer. MBA. Performance Specialist.
I'm a founder, educator, and product engineer. Chartered Engineer, MBA from Warwick Business School, and 20+ years in performance-driven industries.
In automotive, motorsport, and Olympic sport, I built data systems, simulation models and analytical tools used to make better decisions. In Olympic sport alone I worked with 35+ national sports, contributing to 41 gold medals and helped the first-man in history to run a marathon in less than 2 hours.
For the last 15 years I've run my own business — designing, building and selling digital products and working directly with people who aren't technical but need technology to work for them.
Since Nov 2022 have been full-time appling AI. First inside my motorsports academy, then with clients – in professional services, engineering, recruitment, energy. I also run a 600+ member AI practitioner community, which keeps me honest about what's actually working.
I see AI as leverage — to enhance, not replace, your judgement, creativity & relationships.
Today I partner with a small number of organisations to apply AI across operations, service delivery and new product ideas.