An Open Letter to Business Leaders

AI isn’t like other software.

Most people’s mental models of what it is, what it does, and where it fits are way off. And that’s okay—even the toolmakers don’t fully understand how it works.

But that’s not your concern.

What matters is how AI can be employed—yes, just like digital labour—to do work across your business.

• 24/7
• At scale
• For (basically) free

Imagine this

Delegating everything you do on a computer—to AI. And even things you don’t:

• Meeting notes
• Campaign planning
• Business strategy…

Forget the hype. The buzzwords. The idea that this is just “a fancy Google.”

Ask yourself: What would delegating to AI mean for your business, your team, your customers?

This isn’t buying a new tool

To get real value, you’ll need to reimagine how whole parts of your organisation work.

Because creating software systems is no longer a bottleneck:

“The new coding language isn’t Python or JavaScript—it’s English!”

Just describe what you want. You can have it—instantly. (But so can your competitors…)

Your real challenge

It’s not technical. Not IT.

To build a strong AI strategy, you need:

• A clear mental model of what AI is (and isn’t)
• A smart, low-risk starting point
• A plan for your people, process, and culture

AI is a generational shift

Our motorsports background taught us: structured experiments and fast iteration win. That same mindset now applies to AI.

You won’t get confidence from a slide deck.

You need to see it in action—doing real work in your business.

Tooling is easy—keeping up is hard

The hard part is:

• Staying current with the avalanche of new releases
• Knowing when to switch underlying technologies
• Balancing cost, speed, and quality
• Learning best practices from a global AI community

That’s our full-time job—because these shifts can “10x” your quality or “100x” your cost savings, seemingly every week.

We’re your partner

Yes—we build tools. Yes—we educate teams. Yes—we redesign systems.

But our real value?

We’re your trusted AI thinking partner—bringing clarity, creativity, and results without the noise.

We don’t work with many clients. But if this sounds like a fit, book a discovery call.

If we believe we can help you, we’ll be in touch—it’d be a pleasure.

And even if it’s not with us, take a moment to ask yourself: What would your business look like if no one needed a screen to get things done?